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Podcasts & lectures

Built to Sell Radio

John Warrillow (host) · Ongoing; weekly · Built to Sell

Preparing to sellOwners who will sell once and want to hear from those who did
Why it is on the shelf. The seller-side interview archive from the author of this shelf’s Built to Sell: every week a founder who exited walks through the approach, the process, the negotiation, and what they wish they had known, with the mistakes kept in.

The Institute's reading

Warrillow’s interviews concentrate on the passage owners cross exactly once: the approach or decision to sell, choosing advisers, the letter of intent, diligence’s emotional grind, renegotiations, and life on the other side. Guests are candid about numbers, regrets and the moments they nearly lost the deal, and the host’s own framework gives the conversations a spine without flattening them.

The Institute’s reading: sellers rehearse nothing, and this archive is the closest available substitute for experience. An owner a few years out who listens regularly will recognize the earnout trap, the exclusivity squeeze and the diligence fatigue when they arrive, because they will have heard them happen to someone else first. It is the audio companion to this site’s Preparing to Sell stage.

Key propositions

  • Sellers can borrow experience through structured stories before spending their own.
  • The recurring seller mistakes are recognizable in advance; recognition is most of the defense.

In practice

  • Owners considering a sale within five years should make this a habit now, not during the process.
Acquisition Conciergeorientation · not legal, tax or valuation advice
Happy to dig into it. What would you like to pressure-test from Built to Sell Radio: one of its propositions, how it applies to your situation, or where it disagrees with the rest of the shelf?